Forbes By Tony Silber - March 13, 2019 The Economist today announced a repositioning of its lifestyle publication 1843, reducing its print circulation and making content available in its The Economist Classic app. The brand, launched initially in April 2016, is rolling out a redesign of the magazine and logo, and a rethinking of the content, as well as transitioning to a multi-platform posture. If The Economist is about business, politics and the global economy, and how those things intersect, then 1843 gives readers journalism and great photography about the worlds of design, style, food, and travel, while retaining the parent magazine’s wit, rigor and irreverence, the brands content and business leaders
Axios By Mike Allen - March 13, 2019 Every mile, every block, every inch of pavement driven by a Tesla vehicle generates a trove of information that can reveal as much about you as about your car, Axios autonomous vehicles correspondent Joann Muller writes from Detroit: Why it matters: Tesla is more of a tech company than a car company. And because data is critical to self-driving cars, it has designed its vehicles from the outset to be sophisticated rolling computers. As all cars get smarter and more automated, the data they collect will unlock new conveniences for drivers — but also rob them of privacy. Most modern
MediaInsider By Maarten Albarda - March 8, 2019 Forgive me for harping on again about ad fraud, but it seems the war against this industry-wide issue is unwinnable. MediaPost’s Laurie Sullivan wrote about the current state of ad fraud this week: “About three-quarters of U.S. fraudulent advertising traffic is ‘sophisticated’ invalid traffic, according to data released Tuesday. “Looking at IP and blacklists no longer works, said Guy Tytunovich, CHEQ founder-CEO, and a former Israeli military intelligence officer. Tytunovich called ad fraud the second-largest organized-crime scheme globally, in terms of revenue generated, including narcotics.” We can argue about the numbers: Perhaps it is less than 50
Folio Magazine By Greg Dool - February 28, 2019 Test kitchens have long played an all-important role as gatekeepers to shelter and food magazines—the grounds on which all recipes must prove themselves before publication. But far beyond just reader-submitted dishes, magazine test kitchens across the country are now cooking up business opportunities for their increasingly digital-savvy parent brands. In Birmingham, Ala., Meredith Corp.’s three-year-old Food Studios boasts some 28 test kitchens, 13 photo and video studios and a separate tasting room that doubles as an events space. In Milwaukee, Taste of Home‘s test kitchen recently became the launching pad for a new direct-to-consumer branded coffee line, Taste
Industry Insiders By Rob Keenan - February 28, 2019 As members of the B2B media sector, we’re always on the hunt for new ways to engage our audience – especially the millennial generation. From events to videos to remarketing schemes, we’re continually looking for ways to break down the four walls that make up our websites and meet our audiences where they are. While there are many approaches, one content delivery tool is re-emerging and has become key to engaging B2B audience members. That tool is the podcast, and it is opening the door for our brands to reach listeners in their cars, at
BoSacks Speaks Out By Bob Sacks Feb 25, 2019 Last week I wrote a sober article about the state of digital fraud invading our lives, our families, our jobs and our psyche. I wasn't wrong, as each day new intrusive assaults are discovered. Last Friday we received news of yet another of what seems like weekly Facebook abominations. Now it has been revealed that Facebook collects intensely personal information secretly from thousands of popular smartphone apps and just seconds after users enter their personal information. Facebook gets it, even if the user has no connection to Facebook. More surveillance for a profit. George Orwell in the book 1984 wrote: "If you
Magazine publishers are on board with Apple’s new subscription news service. Newspapers aren’t. By Peter Kafka Feb 13, 2019, 6:31pm EST SHARE Apple SVP Eddy Cue runs the company’s media business. Drew Angerer / Getty Images Apple says it wants to help save journalism. All it wants in return is half of all the revenue journalists make when they sell their stuff through a forthcoming new Apple subscription service. Cue internet outrage. The argument, made by everyone from my colleague Casey Newton to Apple blogger John Gruber: 50 percent is way, way too high — “insane,” in Gruber’s words — given that Apple normally takes 15 percent to 30 percent of the revenue
It’s nearly 2020 and print publishing still matters: How print and digital can build better subscriber experiences
Rumours of the death of print media have been greatly exaggerated. While online publications have been experiencing tremendous growth in recent years, the fact is that 58 per cent of subscribers still describe themselves as primarily print-oriented, and 60-80 per cent of publisher revenues are still generated from print. It’s true that the majority of print-first subscribers are older, but that doesn’t mean younger audiences won’t pay for print. They will, and they do. The New York Times reports that while its own base of print subscribers is holding fairly steady with only slight declines year over year, its digital subscriber base
In a world where we do everything online, consider this: Independent bookstores are on the rise, while e-books are on the decline. Does this mean that the verdict is finally in on e-books? Does this mean that people, or at least the market forces through which they manifest, have chosen the paperback over the Kindle edition? It seems that may be the case. And there are a litany of reasons why.
As the battle of 'print versus digital' rages on, media update weighs in with Samir 'Mr Magazine™' Husni. Described by CBS News Sunday Morning as 'a world-renowned expert on print journalism', who better to ask about the war between print and digital? media update's Aisling McCarthy chatted to Husni, the director of the Magazine Innovation Centre at the University of Mississippi School of Journalism, about the ongoing battle between the two mediums and what the future of the magazine industry might look like.