j

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc odio purus, tempus non condimentum eget, vestibulum.

The Ad Contrarian December 8, 2019 Have you ever wondered why the highly touted marketing miracles never seem to work for you? Stick around. In recent years, copywriters, "branding" experts, "strategic" thinkers, and advertising and marketing agencies have evolved a conceit in which they refer to themselves as "storytellers." Although it is largely self-inflating bullshit, I enjoy this conceit. It puts an emphasis on the concept of "stories" and helps me explain and expose one of the great logical errors of our industry. I call it the "untold stories" problem. Here's how it works. Most of the information we get about the success or failure

Mediaite November 14, 2019 In the past few years, a number of media outlets have given up their print publications in favor of going exclusively online, including ESPN The Magazine, The New York Observer, Glamour and Seventeen. Despite these changes, there has been scant meaningful research on what such publications are losing - aside from paper - when they go online-only. But a new study may provide an answer. Published in Journalism Practice, the study suggests that publications that have ended their print editions could be sacrificing a valuable measure of engagement with their readers: time. The study looked specifically at NME, the popular British music magazine also known as New Musical Express that had

Richmond Times Dispatch November 7, 2019 From Reuters Community comes refreshing news for those who still prefer the printed page to the digital screen. It seems that Generation Z (the demographic group born after 1997) - fed up with fake news and questionable electronic media sources - is turning to good, old reliable print media for trustworthy and reliable information, according to several studies. In the online article, "Millennials killed print. Will Gen Z revive it?" Chaymae Samir writes: "In a world where just about anyone can be a 'publisher' and post fake news, audiences are starting to question the validity of their

Mr. Magazine October 21, 2019 “My products are in a place where we haven’t got as much digital interference as some of the other people have. And readers don’t have to get out there and buy it, it’s right there in front of them. They have to spend $300 or $400 on an airline ticket, but the magazine is there and it gives them stuff they didn’t know they needed to know, and I think that’s why they’re still engaged with it and still excited by it, still inspired by it. And because of that, we find brands that want to be

The Ad Contrarian October 15, 2019 The ten years we have just experienced were expected to be some of the most fruitful and productive in the history of advertising.  We had amazing new tools and stunning new media that we never had before. The whole thing was head-spinning and certain to engender all kinds of remarkable opportunities for advertisers. Our ability to reach consumers one-to-one with web-based platforms was sure to make advertising more personalized, more relevant, and more timely. Brands' abilities to listen to consumer conversations through social media and react quickly couldn’t help but connect us more closely with our customers. Consumers themselves

The New York Times October 2, 2019 A group of 16 companies — including leading ad tech firms, ad agencies and publishers — is trying to help clean up the murky world of digital advertising. On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain. They committed to standards and practices for sharing data on fees and authenticating content, and urged others to move in the same direction. The move, industry executives and analysts say, is an effort to bolster digital advertising outside the domains of Google and Facebook, whose ad businesses are being scrutinized by

Digiday by Jessica Davies October 1, 2019 Germany’s Burda Media has been on an ad-culling mission, cutting a quarter of ad impressions across the eight sites in its digital portfolio. The impact: Digital ad revenues rose slowly back up, with an average 38% year-on-year lift recorded across all its titles in 2018. Its flagship news title Focus Online now has over 23 million monthly unique users, up from 17 million in 2016, according to Germany’s Comscore equivalent AGOF. Meanwhile, digital ad revenues crept up each year, peaking at 44% in 2018 compared to the previous year. The publisher wouldn’t reveal hard revenue figures,

AAIND August 27, 2019 The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found success in pivoting to this revenue model. However, thousands of other publishers are wondering if subscriptions are realistic options for them. While the ad revenue model has been the historical gold standard, dominance from the major platforms and a lack of transparency across the ecosystem has forced many publishers scrambling. So, is one model really better than the other? Or can these models coexist? Think about any digital subscription service you are currently paying for, right now. What is

What's New In Publishing August 22, 2019 About a year ago, Google announced ‘Subscribe with Google’—a simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results. ‘Subscribe with Google’, according to the company, is “designed to help publishers drive conversions and engage existing subscribers across Google and the web.” How does it work? “Subscribe with Google lets you buy a subscription, using your Google account, on participating news sites,” the company explained. “Select the publisher offer you’d like to buy, click “Subscribe,” and you’re done. You’ll automatically be signed in to the site, and you can pay–securely and privately—with any credit card

Publishing Insider August 12, 2019 Facebook Inc.’s reported plans to pay news publishers millions of dollars for the rights to publish their articles in a “News” tab on its social network won’t help most publications. If anything, it will give people another reason to keep using Facebook while avoiding publishers’ websites and mobile apps. The social network's planned news section also gives Facebook greater control over how news is presented, diminishing the brands of media outlets. I’m basing this assertion on my experience as a subscriber of online news sites and aggregation services like Apple News+, which Apple Inc. launched in March as a digital