Readers want long-reads and distraction-free luxury, says Brad Stone. By Dominic Ponsford Businessweek relaunched edition with editor Brad Stone. Pictures: Bloomberg Editor of Businessweek Brad Stone said he believes print journalism could make a comeback as the 95-year-old title moved from weekly to monthly circulation this week. The July edition of the US-based title runs to 120 pages and includes an investigation into Indonesian nickel mines and an exclusive interview with the world’s third richest man, LVMH chairman Bernard Arnault. The title claims a circulation of 220,000 in print and across Bloomberg Terminals, the Bloomberg app and Apple News+. In its new guise, Bloomberg hopes Businessweek’s emphasis on long-form journalism

The signals, which aim to quantify the quality of ad placements, have attracted interest from companies like Amazon and The Trade Desk. Amelia Kinsinger ByRyan Barwick November 29, 2023 · 4 min read Sure, people see a lot of ads, but are any of them paying attention? In recent years, advertisers have tried to answer that question, investing in measurement tools that go beyond the industry’s typical standard of viewability and impressions, which track whether ads actually appeared and whether anyone saw them. Lumen Research, Adelaide, Playground XYZ, and others have worked with companies like AB InBev, Coca-Cola, Mars, Kia, and HP to embed digital campaigns with something called

Indie publications are finding success with an old-school recipe: high-quality print, a tight-knit community, and less advertising. [Photo: Jeremy Allen/courtesy Mountain Gazette] BY NICOLE GULL MCELROY8 MINUTE READ Earlier this year, Mike Rogge, editor and owner of indie outdoor magazine Mountain Gazette, turned down an ad package that would have boosted ad revenue in 2024 by 20% to 25% per issue. It would have been the magazine’s biggest ad package ever. “We didn’t think culturally it was a good fit,” Rogge says. “The agency representing that brand was dumbfounded.” To most in the publishing business, the deal would have been a financial no-brainer. And in an economic environment

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Supermodel Karlie Kloss is leading the charge. DEVON FORWARD MAR 28, 2024 LIFE magazine is getting a revival thanks to model Karlie Kloss and her husband, Joshua Kushner, over 20 years after it went out of regular circulation. The news was announced in a press release shared with Parade, with the couple's Bedford Media to manage the operations for print and digital distribution as part of an agreement with Dotdash Meredith. Kloss commented on the news, saying, "We see LIFE as an uplifting and unifying voice in a chaotic media landscape. While Bedford is a new media company, we are deeply inspired by LIFE's iconic legacy and ability to connect diverse audiences

Martin Kihn Mar 12, 2024,07:00am EDT Martin Kihn, SVP Strategy, Salesforce Marketing Cloud.   There are a lot of forces rocking marketing these days, and they don't all start with AI. The good news is that enterprises are leaning more on marketing as the discipline closest to the customer. Seventy-eight percent of CEOs say they're looking more at marketing for growth, according to a recent survey. The bad news is, in a word: pressure. Pressure for results—and the relentless requirement to stay on top of what's happening with customers, markets and technology. It's no wonder that CMO tenure is stuck at its lowest point in 10 years, according to search firm

MARCH 18, 2024By JOEL SIMON Around the time that ChatGPT began to hallucinate, Eugene Volokh had a moment of clarity. When the noted First Amendment scholar and UCLA Law professor ran some queries about newsworthy individuals in March 2023, ChatGPT generated answers that were both false and defamatory. Specifically, ChatGPT claimed that a public figure, whom Volokh identifies only as R.R., had pleaded guilty to wire fraud, a false allegation that it backed up with an invented Reuters quote. Under a second series of prompts, ChatGPT falsely claimed that several law professors had been accused of sexual harassment. “I started wondering: What

If it’s as good as the demos make it look, we need to be ready for an onslaught of fake video, two Poynter AI experts warn OpenAI's Sora, a new text-to-video AI model, is shown on a screen in Kaunas, Lithuania, on Feb. 17, 2024. (Shutterstock) By: Ren LaForme, Tony Elkins and Alex Mahadevan February 20, 2024 The artificial intelligence research organization OpenAI unveiled a stunningly realistic text-to-video tool on Thursday. It’s difficult to understate the reaction from AI enthusiasts, researchers and journalists. A few representative headlines: CBS News: “OpenAI’s new text-to-video tool, Sora, has one artificial intelligence expert ‘terrified’.” ABC News: “OpenAI video-generator Sora risks fueling propaganda and bias,

By Adri KotzeLast modified on February 15th, 2024 Her Campus Media is a college media empire for women, by women. It is a platform for students who want careers in media, gives young women a sense of community, and claims to reach Gen Z better than anyone else across its brands and communities. Stephanie Kaplan Lewis, CEO and co-founder of the award-winning company, spoke to Adri Kotze about winning over hearts and minds, making a profit in a bleak media landscape, and seeing around corners. Connecting authentically with an audience can transcend the tides and trends of a tumultuous industry. A bottom-up, community-fuelled approach

Rob Tornoe, digital editor and writer, The Philadelphia Inquirer It’s easy to get depressed about Washington’s current state of politics. At times, the political divide in our country has never felt starker, with all signs democracy itself could be on the ballot in this year’s presidential election. But something odd is happening on Capitol Hill that is both surprising and reassuring. Sen. Josh Hawley, a Republican from Missouri who famously raised his fist in solidarity with Trump supporters who stormed the Capitol, has been partnering with Connecticut Democratic Sen. Richard Blumenthal on legislation that would help news organizations grapple with quick-moving changes