Man, colons and periods matter. :-) In case of an ad emergency, break Google. I woke up this AM to a world where Google IS a monopoly and I was asked where ads go from here. unCharles Oct 10, 2024 When Average Joe’s beat Globo Gym in the championship match to shock the dodgeball world, Cotton McKnight uttered the timeless phrase on ESPN 8 The Ocho!, “Do you believe in unlikelihoods?” You don’t remember that? OK. How about when the Americans beat the Russians in that pre-cursor to the gold-medal game at the Olympics in 1980 and Al Michaels said, “Do you believe in

By Jez Walters1 day ago At the Revenue Europe conference held last week in Berlin, one of the key speakers was AZURE Media’s Jacqueline Loch who doubled down on the need for publishers to focus on their key strengths – delivering premium content, premium audiences, and premium high-value conversions for their commercial partners. After all, the audience is still there… In a talk at Revenue Europe entitled, Insights from Canada and the US: Transparency, trust and how premium content drives advertising ROI, AZURE Media’s EVP Strategy & Revenue, Jacqueline Loch (pictured right), noted that even at a time of profound disruption, publishers still hold a singular advantage – domain authority,

By Jason Pollock | 25 September 2024 0 Comments  ShareFacebookXLinkedInRedditTelegramEmailCopy Link Photo by Jonas Jacobsson on Unsplash. American writer Mark Twain might, as he did when his own demise was reported, quip that the death of print media has been greatly exaggerated. Whether it’s a desire for nostalgia, a way for audiences to disconnect from an online-first world or the yearning for a physical product that prioritises high-quality production and content, print – and specifically magazines – are in somewhat of a renaissance in Australia. Industry insiders say that for the right brand and at the right time, print can still deliver effective, measurable results in 2024, especially when

AI's role in B2B marketing isn't universal. Learn where human expertise trumps automation in content, design and regulated industries. Shama Hyder on September 19, 2024 at 10:09 am | Reading time: 6 minutes Chat with MarTechBot Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. Significant gaps exist in AI’s capabilities, particularly in industries where human expertise is essential to achieving meaningful outcomes. Some of B2B’s most influential sectors require the most sophisticated,

 By Allison Schiff Monday, August 5th, 2024 – 6:13 pm SHARE: LinkedInEmailXFacebookShare “Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search market. You can read the whole shebang here. (It’s 286 pages long, just FYI.) During the 10-week trial, which concluded last year (although closing arguments took place in May), witnesses for the prosecution and the defense alike shared revelations about Google’s search

Amanda Wigginton, data and insight specialist, shares her pick of campaigns that demonstrate how magazine brands deliver for advertisers. With a presentation to brand marketers as part of ISBA’s ‘101 Knowledge Session’ to pull together, I was looking for great examples that showcased the importance of magazine media and how effective it is as part of the media plan. The best way to show what magazine media can do for an advertiser is through real-life stories and proof points < insert blatant plug for Magnetic’s new case study hub here > and as luck would have it there are plenty, all designed for you to

Readers want long-reads and distraction-free luxury, says Brad Stone. By Dominic Ponsford Businessweek relaunched edition with editor Brad Stone. Pictures: Bloomberg Editor of Businessweek Brad Stone said he believes print journalism could make a comeback as the 95-year-old title moved from weekly to monthly circulation this week. The July edition of the US-based title runs to 120 pages and includes an investigation into Indonesian nickel mines and an exclusive interview with the world’s third richest man, LVMH chairman Bernard Arnault. The title claims a circulation of 220,000 in print and across Bloomberg Terminals, the Bloomberg app and Apple News+. In its new guise, Bloomberg hopes Businessweek’s emphasis on long-form journalism

The signals, which aim to quantify the quality of ad placements, have attracted interest from companies like Amazon and The Trade Desk. Amelia Kinsinger ByRyan Barwick November 29, 2023 · 4 min read Sure, people see a lot of ads, but are any of them paying attention? In recent years, advertisers have tried to answer that question, investing in measurement tools that go beyond the industry’s typical standard of viewability and impressions, which track whether ads actually appeared and whether anyone saw them. Lumen Research, Adelaide, Playground XYZ, and others have worked with companies like AB InBev, Coca-Cola, Mars, Kia, and HP to embed digital campaigns with something called

Indie publications are finding success with an old-school recipe: high-quality print, a tight-knit community, and less advertising. [Photo: Jeremy Allen/courtesy Mountain Gazette] BY NICOLE GULL MCELROY8 MINUTE READ Earlier this year, Mike Rogge, editor and owner of indie outdoor magazine Mountain Gazette, turned down an ad package that would have boosted ad revenue in 2024 by 20% to 25% per issue. It would have been the magazine’s biggest ad package ever. “We didn’t think culturally it was a good fit,” Rogge says. “The agency representing that brand was dumbfounded.” To most in the publishing business, the deal would have been a financial no-brainer. And in an economic environment

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