One Mile at a Time July 31, 2020 The horrible situation that airlines are in is having quite an impact for many suppliers. For example, American Airlines’ nut supplier has a huge surplus, and is selling them directly to consumers. Inflight magazines are in an equally rough situation. They’re typically run by third parties, and rely on advertisers to pay the bills. With the number of travelers way down, circulation of these magazines is also way down. Well, it looks like United Airlines and INK Publishing have a creative solution for this… United Hemispheres Magazine now being mailed United Airlines’ Hemispheres inflight magazine hasn’t been published

Digiday July 22, 2020 Fashion brands are beginning to strut their stuff again. Three months after the coronavirus stopped the industry in its tracks, fashion brands are beginning to spend on advertising again, not just to promote fall and winter lines currently in production, but to capitalize on pent-up consumer demand as stores begin to reopen and hopefully drive sales of inventory that brands couldn’t move earlier in the year. Publishers will take bright spots wherever they can find them. But the budgets that have been unlocked are more focused on driving outcomes, publishers said, and some say they expect the recent trend of

Digiday July 16, 2020 Publishers’ social video revenue rollercoaster continues. After seeing video ad dollars on Facebook rebound since April, some publishers have observed a downturn in July, coinciding with hundreds of advertisers boycotting the social network. Publishers’ Facebook video ad revenue in July has fallen anywhere from 10% to 50% below the June mark, according to executives at three publishers. However, the executives said it is hard to know how much of that decline to attribute to the advertiser boycott, which is connected to the “Stop Hate for Profit” campaign calling for Facebook to do a better job combating hate speech on its platform. Publishers

What's New In Publishing June 30, 2020 Earlier this year, we reported about trouble brewing in the Apple News universe, and the growing industry consensus that Apple’s “News+ appears to be a flop.” There’s little of news in News+, and certain potential groundbreaking innovations that may have breathed new life into the service, are yet to see the light of day outside Apple Park. The free version of Apple News offers a much larger array of news, of course, and one of its strengths is the association with some very big-name publishers. But now even that pillar seems to be crumbling. The New York Times has announced that it is exiting

Forbes June 17, 2020 Countless articles have been written about the harms caused by digital ad fraud. And countless more will be written. No one can claim to not know about it. No one can claim it’s not a problem. And no one can claim they don’t know what to do about it. Yet, ad fraud persists. There must be a reason. Perhaps there are many reasons — ad fraud fulfills key needs for practically every party in the digital advertising ecosystem. So instead of fighting ad fraud, these parties protect it, as vigorously as they would protect their own lives or livelihoods. Publishers

WWD May 28, 2020 Advertising is drying up for newsrooms of all sizes amid the coronavirus pandemic, but local newsrooms are especially hard hit, so Google is earmarking some funding aimed at stemming the flow of closures and layoffs at small media operations. The search giant — which makes most of its own revenue on advertising and is frequently pointed to, rightly or not, as the cause of many a media outlet’s financial problems — has selected about 5,000 smaller newsrooms to benefit from its new Journalism Emergency Relief Fund. Part of the Google News Initiative started two years ago, JERF was essentially a quick pivot of that team

SingularityHub February 12, 2020 Today, less than two decades after the arrival of the internet, Google and Facebook together command more advertising dollars than all print media on the planet. In 2017, Google’s ad campaign revenue totaled over $95 billion, while Facebook’s reached more than 39 billion. Taken together, this is roughly 25 percent of all global advertising expenditure. Fueled by open source e-commerce platforms, mobile devices, and advances in online payment infrastructure, social media marketing has replaced virtually the entire traditional advertising industry. That took fewer than fifteen years. And the numbers are huge. In 2018, the global advertising industry surpassed $550 billion, driving Google’s valuation north of $700 billion and

Poynter April 22, 2020 The COVID-19 pandemic and related recession have slashed the news industry, news magazines included. But hobbyist magazines are sustaining, even thriving in some cases, as audiences look for advice and things to do at home. Health, food, and home and garden titles, among others, have seen an abundance of readers and social media engagement since stay-at-home and shelter-in-place orders swept across the country during the past month. Conde Nast’s Epicurious, offering home cooking recipes and tips, was one of the first publications to create content related to the pandemic, according to David Tamarkin, Epicurious’ digital director. In late February, the magazine

AAIND April 13, 2020 There has never been a documented incident whereby the COVID-19 virus has been transmitted from a print newspaper, print magazine, print letter, or print package, according to the world’s top doctors and scientists. In recent days, the International News Media Association (INMA) has received a few inquiries about this scientific possibility — to which we cited World Health Organization (WHO) guidance on the matter. Yet the unprecedented global pandemic naturally breeds a paranoia about everything we touch, so let me present to you what INMA knows on this subject. This article distills research and guidance from four sources that debunk

Forbes April 8, 2020 In recent weeks, there has been some talk about an economic recession. When it comes is still anybody’s guess, but another business slowdown is inevitable. It would be the first since the “great recession” ended more than ten years ago. Often times when a recession happens, businesses, fearful of declining revenue, begin to cut back in various areas, including their ad spending. In the aftermath of the last recession in 2008, ad spending in the U.S. dropped by 13%. Broken out by medium, newspaper ad spending dropped the most at 27%, radio spending dropped by 22%, followed by magazines with a decline