Ad Age January 23, 2020 It’s hard to imagine a more stressful experience than having than Amy Astley over to your house. It’s not that Astley is a monster. Quite the contrary, the editor-in-chief of Architectural Digest, is a sophisticate par excellence. The picture of poise, like the ballerina she once trained to be. But, oh, the homes she’s seen. “I go out every night and it's all about finding houses, finding interesting people,” she says on the latest episode of the “Ad Lib” podcast. “I have houses I've been tracking for three and a half years since I arrived. I still haven't shot

The Guardian January 21, 2020 UK newspaper and magazine publishers lost almost £170m in digital revenue last year as technology designed to stop advertisements from appearing next to hard-hitting content, such as shootings and terrorism, also inadvertently blocked them from appearing in some of the most popular stories of the year. Publishers found many articles related to some of the most well read and therefore commercially valuable stories of the year – on topics ranging from the Rugby World Cup to Game of Thrones – shorn of advertising. When advertisers run digital campaigns they use keyword blacklists – stocked with trigger words such as

Digiday January 16, 2020 Publishers are increasingly looking outside of their own immediate publishing spheres for new chief executive hires, in the hopes of bringing in fresh thinking from a related industry. This week the Guardian announced that neuroscientist and former academic publisher Annette Thomas would be its new CEO. In September U.K. newspaper group Reach appointed as its new chief Jim Mullen, the former boss of gambling firm Ladbrokes Coral. And in April Roger Lynch joined Condé Nast from Pandora, the music streaming service provider. And at the start of last year, USA Today’s owner Gannett had instructed its headhunting firm to search beyond the newspaper industry for CEO

Mr. Magazine January 15, 2020 Invigorating the newsstand and driving traffic, two things that Krifka Steffey is determined to do in 2020. Krifka is Director of Merchandising for the Newsstand at Barnes and Noble and believes that with continued evolution and the idea that print magazines in today’s digital world are still relevant and are quickly becoming a luxury item for readers, the technology of print will remain a viable one. Krifka’s advice to industry leaders is let’s look forward instead of backward; let’s promote what’s good about the industry, such as what’s selling, what people are attracted to, instead of always preaching

Mr. Magazine January 9, 2020 Bonnier Corporation is one legacy media company that may have been around for over 200 years, but is definitely not showing its age. In fact, it’s looking forward to 2020 and beyond with steadfast vim and vigor. The USA portion of this heritage company opened its doors in 2007 and under the guidance and leadership of its present CEO, Eric Zinczenko, has enjoyed immense success, creating better quality content with less workforce. And it’s a success that Eric is determined to see continue into the next year and beyond. Strong magazine brands with consumer engagement and equity are

The New York Times January 5, 2020 People are growing weary of the constant stream of alerts on their phones and struggling to make it through a meal without checking their screens. They’re worried about being tracked. They have tech neck, and it hurts. As digital culture moves out of its honeymoon phase, a backlash industry has sprung up, with coaches to help people break up with their devices, digital detox camps and tech diets. Mindful of the new mindfulness, Apple and Google have incorporated screen time monitors into their products. A new study that tracked how 2,444 Americans used their mobile devices over

Digiday December 17, 2019 Nine months after the launch of Apple News+ it is safe to say the latest platform initiative is not a cure-all for publishers’ business model issues. Of course, this time around publishers entered Apple News+ with realistic expectations. But the early results so far indicate that Apple’s move to offer a paid subscription service for news is having little impact on the bottom lines of publishers.  While Apple News+ has helped with generating some additional revenue and reaching more international audiences, publishers indicate that the revenue generated from the initiative is, to date, modest. “We’re happy to be on there

The Ad Contrarian December 8, 2019 Have you ever wondered why the highly touted marketing miracles never seem to work for you? Stick around. In recent years, copywriters, "branding" experts, "strategic" thinkers, and advertising and marketing agencies have evolved a conceit in which they refer to themselves as "storytellers." Although it is largely self-inflating bullshit, I enjoy this conceit. It puts an emphasis on the concept of "stories" and helps me explain and expose one of the great logical errors of our industry. I call it the "untold stories" problem. Here's how it works. Most of the information we get about the success or failure

Mediaite November 14, 2019 In the past few years, a number of media outlets have given up their print publications in favor of going exclusively online, including ESPN The Magazine, The New York Observer, Glamour and Seventeen. Despite these changes, there has been scant meaningful research on what such publications are losing - aside from paper - when they go online-only. But a new study may provide an answer. Published in Journalism Practice, the study suggests that publications that have ended their print editions could be sacrificing a valuable measure of engagement with their readers: time. The study looked specifically at NME, the popular British music magazine also known as New Musical Express that had

Richmond Times Dispatch November 7, 2019 From Reuters Community comes refreshing news for those who still prefer the printed page to the digital screen. It seems that Generation Z (the demographic group born after 1997) - fed up with fake news and questionable electronic media sources - is turning to good, old reliable print media for trustworthy and reliable information, according to several studies. In the online article, "Millennials killed print. Will Gen Z revive it?" Chaymae Samir writes: "In a world where just about anyone can be a 'publisher' and post fake news, audiences are starting to question the validity of their