Mr. Magazine January 15, 2020 Invigorating the newsstand and driving traffic, two things that Krifka Steffey is determined to do in 2020. Krifka is Director of Merchandising for the Newsstand at Barnes and Noble and believes that with continued evolution and the idea that print magazines in today’s digital world are still relevant and are quickly becoming a luxury item for readers, the technology of print will remain a viable one. Krifka’s advice to industry leaders is let’s look forward instead of backward; let’s promote what’s good about the industry, such as what’s selling, what people are attracted to, instead of always preaching

Mr. Magazine January 9, 2020 Bonnier Corporation is one legacy media company that may have been around for over 200 years, but is definitely not showing its age. In fact, it’s looking forward to 2020 and beyond with steadfast vim and vigor. The USA portion of this heritage company opened its doors in 2007 and under the guidance and leadership of its present CEO, Eric Zinczenko, has enjoyed immense success, creating better quality content with less workforce. And it’s a success that Eric is determined to see continue into the next year and beyond. Strong magazine brands with consumer engagement and equity are

The New York Times January 5, 2020 People are growing weary of the constant stream of alerts on their phones and struggling to make it through a meal without checking their screens. They’re worried about being tracked. They have tech neck, and it hurts. As digital culture moves out of its honeymoon phase, a backlash industry has sprung up, with coaches to help people break up with their devices, digital detox camps and tech diets. Mindful of the new mindfulness, Apple and Google have incorporated screen time monitors into their products. A new study that tracked how 2,444 Americans used their mobile devices over

Digiday December 17, 2019 Nine months after the launch of Apple News+ it is safe to say the latest platform initiative is not a cure-all for publishers’ business model issues. Of course, this time around publishers entered Apple News+ with realistic expectations. But the early results so far indicate that Apple’s move to offer a paid subscription service for news is having little impact on the bottom lines of publishers.  While Apple News+ has helped with generating some additional revenue and reaching more international audiences, publishers indicate that the revenue generated from the initiative is, to date, modest. “We’re happy to be on there

The Ad Contrarian December 8, 2019 Have you ever wondered why the highly touted marketing miracles never seem to work for you? Stick around. In recent years, copywriters, "branding" experts, "strategic" thinkers, and advertising and marketing agencies have evolved a conceit in which they refer to themselves as "storytellers." Although it is largely self-inflating bullshit, I enjoy this conceit. It puts an emphasis on the concept of "stories" and helps me explain and expose one of the great logical errors of our industry. I call it the "untold stories" problem. Here's how it works. Most of the information we get about the success or failure

Mediaite November 14, 2019 In the past few years, a number of media outlets have given up their print publications in favor of going exclusively online, including ESPN The Magazine, The New York Observer, Glamour and Seventeen. Despite these changes, there has been scant meaningful research on what such publications are losing - aside from paper - when they go online-only. But a new study may provide an answer. Published in Journalism Practice, the study suggests that publications that have ended their print editions could be sacrificing a valuable measure of engagement with their readers: time. The study looked specifically at NME, the popular British music magazine also known as New Musical Express that had

Richmond Times Dispatch November 7, 2019 From Reuters Community comes refreshing news for those who still prefer the printed page to the digital screen. It seems that Generation Z (the demographic group born after 1997) - fed up with fake news and questionable electronic media sources - is turning to good, old reliable print media for trustworthy and reliable information, according to several studies. In the online article, "Millennials killed print. Will Gen Z revive it?" Chaymae Samir writes: "In a world where just about anyone can be a 'publisher' and post fake news, audiences are starting to question the validity of their

Mr. Magazine October 21, 2019 “My products are in a place where we haven’t got as much digital interference as some of the other people have. And readers don’t have to get out there and buy it, it’s right there in front of them. They have to spend $300 or $400 on an airline ticket, but the magazine is there and it gives them stuff they didn’t know they needed to know, and I think that’s why they’re still engaged with it and still excited by it, still inspired by it. And because of that, we find brands that want to be

The Ad Contrarian October 15, 2019 The ten years we have just experienced were expected to be some of the most fruitful and productive in the history of advertising.  We had amazing new tools and stunning new media that we never had before. The whole thing was head-spinning and certain to engender all kinds of remarkable opportunities for advertisers. Our ability to reach consumers one-to-one with web-based platforms was sure to make advertising more personalized, more relevant, and more timely. Brands' abilities to listen to consumer conversations through social media and react quickly couldn’t help but connect us more closely with our customers. Consumers themselves

The New York Times October 2, 2019 A group of 16 companies — including leading ad tech firms, ad agencies and publishers — is trying to help clean up the murky world of digital advertising. On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain. They committed to standards and practices for sharing data on fees and authenticating content, and urged others to move in the same direction. The move, industry executives and analysts say, is an effort to bolster digital advertising outside the domains of Google and Facebook, whose ad businesses are being scrutinized by