SingularityHub February 12, 2020 Today, less than two decades after the arrival of the internet, Google and Facebook together command more advertising dollars than all print media on the planet. In 2017, Google’s ad campaign revenue totaled over $95 billion, while Facebook’s reached more than 39 billion. Taken together, this is roughly 25 percent of all global advertising expenditure. Fueled by open source e-commerce platforms, mobile devices, and advances in online payment infrastructure, social media marketing has replaced virtually the entire traditional advertising industry. That took fewer than fifteen years. And the numbers are huge. In 2018, the global advertising industry surpassed $550 billion, driving Google’s valuation north of $700 billion and