Martin Kihn Mar 12, 2024,07:00am EDT Martin Kihn, SVP Strategy, Salesforce Marketing Cloud.   There are a lot of forces rocking marketing these days, and they don't all start with AI. The good news is that enterprises are leaning more on marketing as the discipline closest to the customer. Seventy-eight percent of CEOs say they're looking more at marketing for growth, according to a recent survey. The bad news is, in a word: pressure. Pressure for results—and the relentless requirement to stay on top of what's happening with customers, markets and technology. It's no wonder that CMO tenure is stuck at its lowest point in 10 years, according to search firm

MARCH 18, 2024By JOEL SIMON Around the time that ChatGPT began to hallucinate, Eugene Volokh had a moment of clarity. When the noted First Amendment scholar and UCLA Law professor ran some queries about newsworthy individuals in March 2023, ChatGPT generated answers that were both false and defamatory. Specifically, ChatGPT claimed that a public figure, whom Volokh identifies only as R.R., had pleaded guilty to wire fraud, a false allegation that it backed up with an invented Reuters quote. Under a second series of prompts, ChatGPT falsely claimed that several law professors had been accused of sexual harassment. “I started wondering: What

If it’s as good as the demos make it look, we need to be ready for an onslaught of fake video, two Poynter AI experts warn OpenAI's Sora, a new text-to-video AI model, is shown on a screen in Kaunas, Lithuania, on Feb. 17, 2024. (Shutterstock) By: Ren LaForme, Tony Elkins and Alex Mahadevan February 20, 2024 The artificial intelligence research organization OpenAI unveiled a stunningly realistic text-to-video tool on Thursday. It’s difficult to understate the reaction from AI enthusiasts, researchers and journalists. A few representative headlines: CBS News: “OpenAI’s new text-to-video tool, Sora, has one artificial intelligence expert ‘terrified’.” ABC News: “OpenAI video-generator Sora risks fueling propaganda and bias,

By Adri KotzeLast modified on February 15th, 2024 Her Campus Media is a college media empire for women, by women. It is a platform for students who want careers in media, gives young women a sense of community, and claims to reach Gen Z better than anyone else across its brands and communities. Stephanie Kaplan Lewis, CEO and co-founder of the award-winning company, spoke to Adri Kotze about winning over hearts and minds, making a profit in a bleak media landscape, and seeing around corners. Connecting authentically with an audience can transcend the tides and trends of a tumultuous industry. A bottom-up, community-fuelled approach

Rob Tornoe, digital editor and writer, The Philadelphia Inquirer It’s easy to get depressed about Washington’s current state of politics. At times, the political divide in our country has never felt starker, with all signs democracy itself could be on the ballot in this year’s presidential election. But something odd is happening on Capitol Hill that is both surprising and reassuring. Sen. Josh Hawley, a Republican from Missouri who famously raised his fist in solidarity with Trump supporters who stormed the Capitol, has been partnering with Connecticut Democratic Sen. Richard Blumenthal on legislation that would help news organizations grapple with quick-moving changes

News Corp marked a major digital revenue milestone and said a deal with AI companies is "imminent". By Charlotte Tobitt News Corp and the New York Times have both reported strong subscriptions growth and are bucking the trend of news businesses reporting revenue decline. Rupert Murdoch’s News Corp marked a milestone as digital reached 52% of all revenues, with chief executive Robert Thomson describing this as “more than an e-evolution, it is an e-revolution”. Thomson told investors: “For the second quarter in succession, News Corp has achieved growth in both revenue and profitability, and we believe there are strong prospects for further growth as difficult, inauspicious macro

By Mx3 Collectif Thought LeaderLast modified on February 7th, 2024 Kochava, known for its expertise in mobile app data analytics, is currently engaged in a legal dispute with the Federal Trade Commission. This case has the potential to significantly impact the worldwide data market. Legal expert and Professor of Law, Anne Toomey McKenna, breaks it all down. Kochava, the self-proclaimed industry leader in mobile app data analytics, is locked in a legal battle with the Federal Trade Commission in a case that could lead to big changes in the global data marketplace and in Congress’ approach to artificial intelligence and data privacy. The stakes

By Lotte Jones CMO, The News Movement What do younger audiences want from news publishers in 2024? The challenge of delivering reliable news has never been greater. The internet is big. And it’s getting bigger. Every day users and publishers navigate through a vast ocean of digital information, with over 155 million websites competing for the attention of 5.2 billion users. Over 329 million terabytes are created everyday. That’s a lot of information. And a lot of sources. So who do we trust? The rise of the internet and our omnipresent connectivity correlates directly with a sharp decline in trust in publishers. Around the globe, trust

by Ray Schultz , December 19, 2022 Amazon will no longer sell digital magazine and newspaper subscriptions via Kindle Newsstand, starting next year. The tech giant is also phasing out its print textbook rental program, Publishers Weekly reports. Amazon issued this statement to Publishers Weekly:  “Following an assessment of our print textbook rentals and our magazine and newspaper subscriptions and single-issue sales, we have made the difficult decision to discontinue these services.” The statement continues, “We don’t take these decisions lightly, and are winding down these offerings in a phased manner over several months. We will continue to support customers, sellers, and publishers during that time.” The announcement from Amazon rocked

But with its own frustrations and uncertainties, the ride to the mailbox may be bumpy By: Greg Burns December 6, 2022     This article was originally published on Northwestern University’s Medill Local News Initiative website and is republished here with permission. Switching newspaper delivery from costly carriers to the U.S. Postal Service seemed like a no-brainer for Jordan Brechenser, president and publisher of Vermont News and Media. But things quickly got complicated, and that was before a local postmaster obtained an order of protection and moved to a new post office after a confrontation in a local bar. The decline of print journalism has left penny-pinching publishers with fewer