‘The Italians are back’: Fashion advertising roars back to life for publishers
Digiday July 22, 2020 Fashion brands are beginning to strut their stuff again. Three months after the coronavirus stopped the industry in its tracks, fashion brands are beginning to spend on advertising again, not just to promote fall and winter lines currently in production, but to capitalize on pent-up consumer demand as stores begin to reopen and hopefully drive sales of inventory that brands couldn’t move earlier in the year. Publishers will take bright spots wherever they can find them. But the budgets that have been unlocked are more focused on driving outcomes, publishers said, and some say they expect the recent trend of
As advertisers boycott Facebook, publishers see video ad revenue fall in July
Digiday July 16, 2020 Publishers’ social video revenue rollercoaster continues. After seeing video ad dollars on Facebook rebound since April, some publishers have observed a downturn in July, coinciding with hundreds of advertisers boycotting the social network. Publishers’ Facebook video ad revenue in July has fallen anywhere from 10% to 50% below the June mark, according to executives at three publishers. However, the executives said it is hard to know how much of that decline to attribute to the advertiser boycott, which is connected to the “Stop Hate for Profit” campaign calling for Facebook to do a better job combating hate speech on its platform. Publishers
Why The New York Times cut Apple News out
What's New In Publishing June 30, 2020 Earlier this year, we reported about trouble brewing in the Apple News universe, and the growing industry consensus that Apple’s “News+ appears to be a flop.” There’s little of news in News+, and certain potential groundbreaking innovations that may have breathed new life into the service, are yet to see the light of day outside Apple Park. The free version of Apple News offers a much larger array of news, of course, and one of its strengths is the association with some very big-name publishers. But now even that pillar seems to be crumbling. The New York Times has announced that it is exiting