It’s nearly 2020 and print publishing still matters: How print and digital can build better subscriber experiences
Rumours of the death of print media have been greatly exaggerated. While online publications have been experiencing tremendous growth in recent years, the fact is that 58 per cent of subscribers still describe themselves as primarily print-oriented, and 60-80 per cent of publisher revenues are still generated from print. It’s true that the majority of print-first subscribers are older, but that doesn’t mean younger audiences won’t pay for print. They will, and they do. The New York Times reports that while its own base of print subscribers is holding fairly steady with only slight declines year over year, its digital subscriber base
In a world where we do everything online, consider this: Independent bookstores are on the rise, while e-books are on the decline. Does this mean that the verdict is finally in on e-books? Does this mean that people, or at least the market forces through which they manifest, have chosen the paperback over the Kindle edition? It seems that may be the case. And there are a litany of reasons why.
As the battle of 'print versus digital' rages on, media update weighs in with Samir 'Mr Magazine™' Husni. Described by CBS News Sunday Morning as 'a world-renowned expert on print journalism', who better to ask about the war between print and digital? media update's Aisling McCarthy chatted to Husni, the director of the Magazine Innovation Centre at the University of Mississippi School of Journalism, about the ongoing battle between the two mediums and what the future of the magazine industry might look like.
Digital advertising campaigns are rapidly increasing in dollars spent and numbers of advertisers, but there's a troubling simultaneous decline in advertiser satisfaction, according to new data from the business-intelligence firm Advertiser Perceptions. The data, from a survey of more than 450 advertisers conducted in May and June, show an erosion in satisfaction in digital-campaign management from a similar survey in 2016. In other words, advertisers are increasingly unhappy with their publishing-company partners, even as they're spending more and ramping up their activity.
It's hard to imagine a media future that doesn't involve the delivery of fewer, more relevant ads. However, that's not what's happening at the moment. Ad loads are up on TV. Both satellite and terrestrial radio have increased their ad loads. And the explosion in connected digital screens - in people's hands, on their desks, in taxis, on gas station pumps, on the sides of buildings - means that many more ads are being shown to more people in more places than ever before. In spite of that trend, I believe the explosion of ads will slow down and then actually