Mr. Magazine April 3, 2020 Troy Young, President, Hearst Magazines To Samir “Mr. Magazine™” Husni On Publishing During A Pandemic: “We Have To Be More Innovative Than Ever.” The Mr. Magazine™ Interview… In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or positive, Troy and his team are determined to shed some bloom and brightness with quality content. The glass can be

Digiday March 24, 2020 Publishers are seeing a spike in subscriptions over the last four weeks in the U.S. and Europe, fueled by readers’ appetite to stay as informed as possible during the ongoing coronavirus pandemic. Bloomberg Media has witnessed record subscriber numbers since February, the average daily subscriber count is three times as high as usual, according to the publisher. Bloomberg, along with others like The Wall Street Journal, is putting virus-related content outside of its paywall. The Atlantic also had its single best week of subscriber growth despite coronavirus coverage not counting against its metered paywall. In the U.S. digital subscriptions rose 63% in

What's New In Publishing February 4, 2020 CNN recently reported that Finland is winning the war on fake news. It is doing so by training children in critical thinking skills that help them spot fake news. This is critical for democracy, and for news publishers, because these are the future voters and news consumers. Some publishers are already working at building reading habits in students to ensure that they become future subscribers. It may be worthwhile to consider a strategy which includes equipping current and future readers with the ability to spot fake news. “First line of defense is the kindergarten teacher” The Finnish school program is a

Digiday February 3, 2020 Increasingly, publishers are seeing that less is more when it comes to producing content. Publishers including the Guardian, News UK’s The Times of London and Le Monde have trimmed the number of articles they publish, leading to a growth in audience traffic, higher dwell times and ultimately more subscribers. Over the last year, the Guardian cut its weekly output by one-third after it detected, by using its real-time analytics tool Ophan, that no one was reading a huge chunk of the journalism produced by the publisher, according to Chris Moran, the Guardian’s editor of strategic projects. The subsequent change in volume led to

Publisher's Daily January 24, 2020 Sports Illustrated unveiled a revamped print edition this week, marking the publication’s first official monthly issue. The publication adopted a monthly frequency last November, following digital publisher Maven’s takeover of its media operations. The current issue focuses on the upcoming Super Bowl Feb. 2 in Miami, with a gatefold cover that features nine NFL players who became MVPs in Miami-hosted Super Bowls. The gatefold marks the magazine’s first non-SISwimsuit gatefold cover in seven years. It pictures Joe Namath, Chuck Howley, Lynn Swann, Terry Bradshaw, Jerry Rice, Steve Young, John Elway, Peyton Manning and Drew Brees. The issue is printed on larger,

Ad Age January 23, 2020 It’s hard to imagine a more stressful experience than having than Amy Astley over to your house. It’s not that Astley is a monster. Quite the contrary, the editor-in-chief of Architectural Digest, is a sophisticate par excellence. The picture of poise, like the ballerina she once trained to be. But, oh, the homes she’s seen. “I go out every night and it's all about finding houses, finding interesting people,” she says on the latest episode of the “Ad Lib” podcast. “I have houses I've been tracking for three and a half years since I arrived. I still haven't shot

The Guardian January 21, 2020 UK newspaper and magazine publishers lost almost £170m in digital revenue last year as technology designed to stop advertisements from appearing next to hard-hitting content, such as shootings and terrorism, also inadvertently blocked them from appearing in some of the most popular stories of the year. Publishers found many articles related to some of the most well read and therefore commercially valuable stories of the year – on topics ranging from the Rugby World Cup to Game of Thrones – shorn of advertising. When advertisers run digital campaigns they use keyword blacklists – stocked with trigger words such as

Digiday January 16, 2020 Publishers are increasingly looking outside of their own immediate publishing spheres for new chief executive hires, in the hopes of bringing in fresh thinking from a related industry. This week the Guardian announced that neuroscientist and former academic publisher Annette Thomas would be its new CEO. In September U.K. newspaper group Reach appointed as its new chief Jim Mullen, the former boss of gambling firm Ladbrokes Coral. And in April Roger Lynch joined Condé Nast from Pandora, the music streaming service provider. And at the start of last year, USA Today’s owner Gannett had instructed its headhunting firm to search beyond the newspaper industry for CEO

Mr. Magazine January 15, 2020 Invigorating the newsstand and driving traffic, two things that Krifka Steffey is determined to do in 2020. Krifka is Director of Merchandising for the Newsstand at Barnes and Noble and believes that with continued evolution and the idea that print magazines in today’s digital world are still relevant and are quickly becoming a luxury item for readers, the technology of print will remain a viable one. Krifka’s advice to industry leaders is let’s look forward instead of backward; let’s promote what’s good about the industry, such as what’s selling, what people are attracted to, instead of always preaching

Mr. Magazine January 9, 2020 Bonnier Corporation is one legacy media company that may have been around for over 200 years, but is definitely not showing its age. In fact, it’s looking forward to 2020 and beyond with steadfast vim and vigor. The USA portion of this heritage company opened its doors in 2007 and under the guidance and leadership of its present CEO, Eric Zinczenko, has enjoyed immense success, creating better quality content with less workforce. And it’s a success that Eric is determined to see continue into the next year and beyond. Strong magazine brands with consumer engagement and equity are