Forbes June 17, 2020 Countless articles have been written about the harms caused by digital ad fraud. And countless more will be written. No one can claim to not know about it. No one can claim it’s not a problem. And no one can claim they don’t know what to do about it. Yet, ad fraud persists. There must be a reason. Perhaps there are many reasons — ad fraud fulfills key needs for practically every party in the digital advertising ecosystem. So instead of fighting ad fraud, these parties protect it, as vigorously as they would protect their own lives or livelihoods. Publishers

WWD May 28, 2020 Advertising is drying up for newsrooms of all sizes amid the coronavirus pandemic, but local newsrooms are especially hard hit, so Google is earmarking some funding aimed at stemming the flow of closures and layoffs at small media operations. The search giant — which makes most of its own revenue on advertising and is frequently pointed to, rightly or not, as the cause of many a media outlet’s financial problems — has selected about 5,000 smaller newsrooms to benefit from its new Journalism Emergency Relief Fund. Part of the Google News Initiative started two years ago, JERF was essentially a quick pivot of that team

SingularityHub February 12, 2020 Today, less than two decades after the arrival of the internet, Google and Facebook together command more advertising dollars than all print media on the planet. In 2017, Google’s ad campaign revenue totaled over $95 billion, while Facebook’s reached more than 39 billion. Taken together, this is roughly 25 percent of all global advertising expenditure. Fueled by open source e-commerce platforms, mobile devices, and advances in online payment infrastructure, social media marketing has replaced virtually the entire traditional advertising industry. That took fewer than fifteen years. And the numbers are huge. In 2018, the global advertising industry surpassed $550 billion, driving Google’s valuation north of $700 billion and

Poynter April 22, 2020 The COVID-19 pandemic and related recession have slashed the news industry, news magazines included. But hobbyist magazines are sustaining, even thriving in some cases, as audiences look for advice and things to do at home. Health, food, and home and garden titles, among others, have seen an abundance of readers and social media engagement since stay-at-home and shelter-in-place orders swept across the country during the past month. Conde Nast’s Epicurious, offering home cooking recipes and tips, was one of the first publications to create content related to the pandemic, according to David Tamarkin, Epicurious’ digital director. In late February, the magazine

AAIND April 13, 2020 There has never been a documented incident whereby the COVID-19 virus has been transmitted from a print newspaper, print magazine, print letter, or print package, according to the world’s top doctors and scientists. In recent days, the International News Media Association (INMA) has received a few inquiries about this scientific possibility — to which we cited World Health Organization (WHO) guidance on the matter. Yet the unprecedented global pandemic naturally breeds a paranoia about everything we touch, so let me present to you what INMA knows on this subject. This article distills research and guidance from four sources that debunk

Forbes April 8, 2020 In recent weeks, there has been some talk about an economic recession. When it comes is still anybody’s guess, but another business slowdown is inevitable. It would be the first since the “great recession” ended more than ten years ago. Often times when a recession happens, businesses, fearful of declining revenue, begin to cut back in various areas, including their ad spending. In the aftermath of the last recession in 2008, ad spending in the U.S. dropped by 13%. Broken out by medium, newspaper ad spending dropped the most at 27%, radio spending dropped by 22%, followed by magazines with a decline

Mr. Magazine April 3, 2020 Troy Young, President, Hearst Magazines To Samir “Mr. Magazine™” Husni On Publishing During A Pandemic: “We Have To Be More Innovative Than Ever.” The Mr. Magazine™ Interview… In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or positive, Troy and his team are determined to shed some bloom and brightness with quality content. The glass can be

Digiday March 24, 2020 Publishers are seeing a spike in subscriptions over the last four weeks in the U.S. and Europe, fueled by readers’ appetite to stay as informed as possible during the ongoing coronavirus pandemic. Bloomberg Media has witnessed record subscriber numbers since February, the average daily subscriber count is three times as high as usual, according to the publisher. Bloomberg, along with others like The Wall Street Journal, is putting virus-related content outside of its paywall. The Atlantic also had its single best week of subscriber growth despite coronavirus coverage not counting against its metered paywall. In the U.S. digital subscriptions rose 63% in

What's New In Publishing February 4, 2020 CNN recently reported that Finland is winning the war on fake news. It is doing so by training children in critical thinking skills that help them spot fake news. This is critical for democracy, and for news publishers, because these are the future voters and news consumers. Some publishers are already working at building reading habits in students to ensure that they become future subscribers. It may be worthwhile to consider a strategy which includes equipping current and future readers with the ability to spot fake news. “First line of defense is the kindergarten teacher” The Finnish school program is a

Digiday February 3, 2020 Increasingly, publishers are seeing that less is more when it comes to producing content. Publishers including the Guardian, News UK’s The Times of London and Le Monde have trimmed the number of articles they publish, leading to a growth in audience traffic, higher dwell times and ultimately more subscribers. Over the last year, the Guardian cut its weekly output by one-third after it detected, by using its real-time analytics tool Ophan, that no one was reading a huge chunk of the journalism produced by the publisher, according to Chris Moran, the Guardian’s editor of strategic projects. The subsequent change in volume led to