Rachael Ray magazine returns to subscription model and home delivery
December 23, 2020
Meredith Corporation is returning to the subscription model and expanding the Rachael Ray In Season magazine to home delivery, starting with the winter/spring 2021 issue. An annual subscription, which will automatically renew, will cost subscribers $20 for four issues, compared to the newsstand price of $9.99 per issue. Subscriptions are available now for presale at RachaelRayMag.com/Presale, the company said in their December 16 announcement. The next issue will be available at newsstands nationwide on February 12, 2021. Home delivery subscribers will receive their first issue in February.
Return to subscription model
The change in the magazine’s subscription model is based on the success of the subscription model shift explored with Meredith magazines.
“We’re excited to give Rachael’s passionate brand enthusiasts the opportunity to secure Rachael Ray In Season via annual subscription based on their positive response to the newsstand product,” said Doug Olson, president of Meredith Magazines. “Pivoting Rachael Ray In Season to our proven consumer-driven model is the most effective next step based on our successful experience with Traditional Home, Cooking Light and Coastal Living.”
Rebranded as Rachael Ray in Season
Started in 2005, the magazine was previously called Rachael Ray Every Day. Earlier this year, Meredith debuted a new look and format for the magazine, revealing a new name, Rachael Ray In Season. The magazine refresh included upgraded paper, bolder photography, new editorial sections, and insider contributors.
The magazine also transitioned from a magazine available via monthly subscription to one that was only available at the newsstands quarterly. Meredith Premium Publishing, who is responsible for publishing more than 300 special interest issues annually, said Rachael Ray In Season has distribution of 400,000, based on the quarterly, newsstand-only subscription model.
Content of the popular magazine includes 30-minute weeknight meals, drink and appetizer recipes, and budget-friendly meals for the holidays. It also includes Ray’s secrets for successful entertaining, kitchen tools, decorating hacks, and more cooking and lifestyle tips and tricks.
Ray thankful for reader support
“I’m so proud of Rachael Ray In Season and everyone who has a hand in creating it. This magazine represents all the ways we can still celebrate each other, our families and ourselves, especially after a year that’s been so difficult. I’m thankful for the support of our readers and absolutely thrilled to be returning to home delivery because we want to deliver hope, love and few small ideas that make every day a little more delicious,” Ray said.
Rachael Ray In Season Editor-in-chief Lauren Iannotti also commented on the magazine.
“Every issue is designed to be a collector’s item, giving readers an immersive experience they’ll want to stretch out rather than race through with richer, of-the-moment content that’s personal in every way,” said Iannotti. “The return to subscriptions is a strong testament to the power of Rachael’s inspiring and fun recipes, seasonal how-tos and ideas that are now more relevant than ever to home cooks and food enthusiasts.”
Meredith Corporation and Meredith Premium Publishing have been experimenting with the magazine subscription model to identify efficiencies and to see what works for their readers. In the cases of the magazines named above, Meredith found that readers are still willing to pay for home delivery of their favorite magazines. Not only do subscribers say money, but in the midst of the pandemic, they don’t have to take the risk of going to their favorite newsstand, store or bookstore to find the quarterly publications. We expect to see more subscription model experimentation from Meredith and other publishers in 2021.