By adding benefit language to their paywalls! Why are newspapers dying? There are lots of reasons, but one contributing factor may be their paywall and subscription offers. Sorry to be blunt, but they’re pretty awful. I spent a few hours reviewing paywall messages on dozens of newspaper websites, and what I found was uniformly unimpressive. In this article I’ll discuss some ways to fix the problem and increase your conversion rates. Here’s the whole message in a nut shell. You have to remember that the consumer’s attitude is “what’s in it for me?” You have to offer something so compelling that he’ll take