Summary A new 2,000-person survey by publisher Title Media confirms that people prefer print for an engaging, trustworthy, and screen-free experience. The research found that print is the most trustworthy medium, significantly beating digital magazines, websites, and social media. The data suggests that while digital channels are dominant for quick discovery, print excels at creating emotional connections, encouraging readers to slow down, and leading directly to higher purchasing conversions. The preference for print is tied to its quality, tactility, and the perceived credibility a brand gains by investing in the physical medium. Key Findings Print is the Most Trustworthy Medium: Nearly 60%

A recent webinar hosted by Editor & Publisher (E&P) highlighted that print is not dead; for many publishers, it's a growing source of revenue when executed with smart strategies. The discussion focused on how specialty magazines and niche print products are thriving.   The Enduring Value of Print Deep Engagement: Research shows 75% of readers spend at least 30 minutes with a lifestyle magazine—a conscious, engaged decision that is far more impactful than fleeting social media clicks. High Repeat Exposure: Magazines are often picked up multiple times and passed along, providing repeat exposure for both editorial content and advertisements. Trust and Credibility:

Condé Nast Titles, Including Vogue, Ban New Animal Fur Condé Nast, the publisher of Vogue, Vanity Fair, and GQ, has updated its guidelines to prohibit the featuring of new animal fur in all editorial content and advertising. Policy Scope: The ban applies to all Condé Nast titles and covers both editorial features and paid advertisements. A Profound Shift for Vogue: The move is seen as particularly significant for Vogue, which has long been a key fashion authority and whose former editor-in-chief, Anna Wintour, was historically known for wearing fur. Exceptions: The policy includes defined exceptions, such as byproducts of subsistence and

Children's magazines are not dying; they are adapting to a new landscape. The pandemic sales boost was temporary, with sales now flatlining or declining as life returns to normal. Affordability is a major challenge due to rising costs for production, paper, and shipping, combined with a low price ceiling consumers are willing to pay. Competition is fierce, not just from screens, but from all forms of children's entertainment, as magazines exist in a "gray space" between toys and books. Traditional acquisition methods are failing, with costly direct mail, rising retail slot prices, and unpredictable social media ad results. The

A new Canon Insight Report, "Exploring the Future of Print," suggests that print will not become obsolete. The report, which includes insights from four international futurists, predicts that print will thrive because of its unique physical characteristics that allow for the expression of identity and status. Key themes in the report include the role of personalized and programmatic print, the impact of AI, and the importance of sustainability. The report recommends that businesses adopt AI to grow faster and that suppliers and printers work together in a consultative approach. The overall message is optimistic about the future of print,

Leading publications like The Economist and The Financial Times are using personality-driven newsletters to increase reader engagement and loyalty. This strategy helps build a deeper relationship with readers, even through direct interaction and feedback. While a personality leads the newsletter, a large team of editors and designers supports the content to ensure quality and brand consistency. The risk of a star writer leaving and taking their audience is mitigated by the strong brand identity of the publications, as subscribers read for the overall content, not just one person. Newsletters are a powerful tool for customer acquisition and retention, as

Strategic Location and Visibility: Choose high-traffic areas like transit hubs or office districts. Ensure the publication is visible from multiple angles with bold signage. Diverse and Relevant Inventory: Curate a mix of daily newspapers, weeklies, and niche publications. Consider stocking other items like maps or postcards and monitor sales to adjust inventory. Strong Supplier Relationships: Build partnerships with distributors and publishers to ensure reliable delivery, good pricing, and priority access to popular titles. Competitive Pricing and Profit Margins: Balance attractive pricing with healthy margins. Research competitors and take advantage of volume discounts. Exceptional Customer Service: Foster repeat business with

Print circulation is stabilizing and growing in various markets, according to a report from South Africa's Audit Bureau of Circulations. The trend is global, with new magazines succeeding in the UK and Japan, and some publications, like The Spectator U.S. edition, increasing their print frequency. Print is being treated as a premium, "collectible" medium with higher prices and limited distribution. This shift appeals to a new audience, including Gen Z, who values scarcity and design. Brands like Microsoft and Dove are using print for "resonance" and "cachet" rather than just for reach. The author concludes that "print isn't back.

Key Points: The New York Post is launching a new daily newspaper in Los Angeles called "The California Post" in early 2026. The vast majority (90%) of the New York Post's digital readership is outside of New York, and Los Angeles is home to the second-largest concentration of their readers. The new paper will be similar to its New York counterpart, covering journalism, entertainment, celebrity gossip, sports, and local news with an edgy voice, and will also feature national coverage from the New York Post. Full Article: https://www.axios.com/2025/08/04/new-york-post-california-los-angeles