Leading publications like The Economist and The Financial Times are using personality-driven newsletters to increase reader engagement and loyalty. This strategy helps build a deeper relationship with readers, even through direct interaction and feedback. While a personality leads the newsletter, a large team of editors and designers supports the content to ensure quality and brand consistency. The risk of a star writer leaving and taking their audience is mitigated by the strong brand identity of the publications, as subscribers read for the overall content, not just one person. Newsletters are a powerful tool for customer acquisition and retention, as

Strategic Location and Visibility: Choose high-traffic areas like transit hubs or office districts. Ensure the publication is visible from multiple angles with bold signage. Diverse and Relevant Inventory: Curate a mix of daily newspapers, weeklies, and niche publications. Consider stocking other items like maps or postcards and monitor sales to adjust inventory. Strong Supplier Relationships: Build partnerships with distributors and publishers to ensure reliable delivery, good pricing, and priority access to popular titles. Competitive Pricing and Profit Margins: Balance attractive pricing with healthy margins. Research competitors and take advantage of volume discounts. Exceptional Customer Service: Foster repeat business with

Print circulation is stabilizing and growing in various markets, according to a report from South Africa's Audit Bureau of Circulations. The trend is global, with new magazines succeeding in the UK and Japan, and some publications, like The Spectator U.S. edition, increasing their print frequency. Print is being treated as a premium, "collectible" medium with higher prices and limited distribution. This shift appeals to a new audience, including Gen Z, who values scarcity and design. Brands like Microsoft and Dove are using print for "resonance" and "cachet" rather than just for reach. The author concludes that "print isn't back.

Key Points: The New York Post is launching a new daily newspaper in Los Angeles called "The California Post" in early 2026. The vast majority (90%) of the New York Post's digital readership is outside of New York, and Los Angeles is home to the second-largest concentration of their readers. The new paper will be similar to its New York counterpart, covering journalism, entertainment, celebrity gossip, sports, and local news with an edgy voice, and will also feature national coverage from the New York Post. Full Article: https://www.axios.com/2025/08/04/new-york-post-california-los-angeles

April 6, 2025 If you would have told Andrea Barbalich, editorial director of The Week Junior, when the magazine was launched in 2020, that the magazine will become the fastest growing magazine in the United States, she probably would have responded, “you are out of your mind.” Launched on the outset of a pandemic that shut down the country and most of the world, followed by social unrest, worldwide demonstrations, two very contentious general elections, a war in Ukraine, and a war in the Middle East, most observers will have given the magazine no chance of surviving.  Under normal circumstances the average

Fastest decline among manufacturing sectors News by Dominic Bernard 05 February 2025 People ShareLinkedInTeamsWhatsAppFacebookEmailX The global print industry will see its headcount shrink by 20% over the next five years, according to a report from the World Economic Forum (WEF) – but industry figures have said a decline in jobs does not make for a declining industry. The report claimed print and related trades would see the sixth-fastest decline in jobs, and the fastest decline among manufacturing sectors. In the UK, two immediate factors are likely causing a decline in printers’ headcounts according to Brendan Perring, general manager of the IPIA: the industry’s continuing consolidation, and automation. “I think in

Man, colons and periods matter. :-) In case of an ad emergency, break Google. I woke up this AM to a world where Google IS a monopoly and I was asked where ads go from here. unCharles Oct 10, 2024 When Average Joe’s beat Globo Gym in the championship match to shock the dodgeball world, Cotton McKnight uttered the timeless phrase on ESPN 8 The Ocho!, “Do you believe in unlikelihoods?” You don’t remember that? OK. How about when the Americans beat the Russians in that pre-cursor to the gold-medal game at the Olympics in 1980 and Al Michaels said, “Do you believe in

By Jez Walters1 day ago At the Revenue Europe conference held last week in Berlin, one of the key speakers was AZURE Media’s Jacqueline Loch who doubled down on the need for publishers to focus on their key strengths – delivering premium content, premium audiences, and premium high-value conversions for their commercial partners. After all, the audience is still there… In a talk at Revenue Europe entitled, Insights from Canada and the US: Transparency, trust and how premium content drives advertising ROI, AZURE Media’s EVP Strategy & Revenue, Jacqueline Loch (pictured right), noted that even at a time of profound disruption, publishers still hold a singular advantage – domain authority,

By Jason Pollock | 25 September 2024 0 Comments  ShareFacebookXLinkedInRedditTelegramEmailCopy Link Photo by Jonas Jacobsson on Unsplash. American writer Mark Twain might, as he did when his own demise was reported, quip that the death of print media has been greatly exaggerated. Whether it’s a desire for nostalgia, a way for audiences to disconnect from an online-first world or the yearning for a physical product that prioritises high-quality production and content, print – and specifically magazines – are in somewhat of a renaissance in Australia. Industry insiders say that for the right brand and at the right time, print can still deliver effective, measurable results in 2024, especially when