The Power of Print: Why Specialty Magazines Are Driving New Revenue
A recent webinar hosted by Editor & Publisher (E&P) highlighted that print is not dead; for many publishers, it's a growing source of revenue when executed with smart strategies. The discussion focused on how specialty magazines and niche print products are thriving. The Enduring Value of Print Deep Engagement: Research shows 75% of readers spend at least 30 minutes with a lifestyle magazine—a conscious, engaged decision that is far more impactful than fleeting social media clicks. High Repeat Exposure: Magazines are often picked up multiple times and passed along, providing repeat exposure for both editorial content and advertisements. Trust and Credibility: