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What's New In Publishing April 19, 2019 Neue Zürcher Zeitung (NZZ), a 200-year-old Swiss news publisher, is betting big on newsletters to drive paid subscriptions. It has seen considerable success with niche newsletters, achieving significantly higher than average email open rates, and has effectively used reader data to increase conversions by 80%. Currently, NZZ has 156,000 subscribers and grew by 4% in 2018, according to Digiday. The publisher now plans to reach 200,000 subscribers by 2022 (almost 30% growth in paid readership) and newsletters are going to play a crucial role in its strategy. That may prove to be an effective strategy because newsletters, as

What's New In Publishing April 16, 2019 FIPP, in collaboration with UPM Communication Papers, recently released a whitepaper, The Future of Media. It looks into the value print adds, and how it fits into the wider publishing ecosystem. The whitepaper states that “despite the emergence of digital channels, print continues to thrive.” It explores strategies of publishers around the world who continue to put print at the heart of their offerings. For many publishers, the question is not ‘print or digital?’ It is ‘What role does print play in the print, digital and experiential – a mix that allows us to maximize audience engagement, cross-selling

The Atlantic By Andrew Ferguson - April 10, 2019 Sometime this winter, I performed an experiment: I decided to subscribe to home delivery of a daily newspaper. I am so pleased by the success of this experiment that I can no longer remember why I undertook it, although through my daze of self-satisfaction I am pretty sure that money was involved. A promotional offer probably arrived in the mail—the postal mail, I mean—that was as insanely cheap as I am. Succumbing to a printed come-on delivered by a flesh-and-blood letter carrier to subscribe to a real newspaper-on-newsprint gave my experiment the feel

Fipp By Jon Watkins - March 28, 2019 In an increasingly complex publishing world, where audience engagement relies upon a mix of print, digital and experiential offerings, research and audience insight are more important than ever. That research was in evidence at the recent FIPP & UPM Insight Awards, an annual event which highlights research-driven pieces of work that have enabled publishers to materially improve their business. And what was strikingly apparent from this year’s winning entries, was the prominent role still played by print publishing among the many successful multi-platform strategies delivering great audience engagement and success. Take this year’s overall winner, for example –

By Joe Pulizzi - March 19, 2019 Are you getting tired of the whole ‘Print Is Dead’ movement? I sure am…and have been for quite some time. Heck, Google alone will give you 484,000 results for the phrase. No content distribution type ever really dies though. It only changes. Vinyl albums are seeing a resurgence. And almost 700 million printed books were sold last year. That’s 100 million more than in 2012 (according to Statista). Radio? Even with Sirius XM, Spotify and Apple, radio continues to survive. But are print magazines dead? Not by a long shot. Different? Absolutely. Computer hardware manufacturer Raspberry Pi recently purchased two