People prefer print finds Title’s survey
Summary
A new 2,000-person survey by publisher Title Media confirms that people prefer print for an engaging, trustworthy, and screen-free experience. The research found that print is the most trustworthy medium, significantly beating digital magazines, websites, and social media. The data suggests that while digital channels are dominant for quick discovery, print excels at creating emotional connections, encouraging readers to slow down, and leading directly to higher purchasing conversions. The preference for print is tied to its quality, tactility, and the perceived credibility a brand gains by investing in the physical medium.
Key Findings
- Print is the Most Trustworthy Medium: Nearly 60% of respondents named print as the most trustworthy media, which is four times the number that chose social media or websites.
- A Break from Digital Overload: Print is readers’ preferred channel when they want to slow down (60%) and take a break from digital content.
- Emotional Connection: Two-thirds of respondents enjoy the ‘feel or smell’ of print, and almost half (46.7%) find print to be more inspiring than online content.
- High Conversion Rate: Print has a powerful influence on purchasing decisions, with two-thirds of respondents saying they bought something after seeing it in a magazine.
- Quality Drives Preference: The main factors driving print preference are beautiful design and photography (60%), unique content (53.3%), and high-quality writing (40%).
- Niche for Lifestyle: Print scores better than other media for reading relaxing lifestyle content (food, culture, health), although social media remains the top channel for initially discovering content.
Source: Print Business