Circulation Is Reassembling (And Not a Moment Too Soon)
Print circulation is stabilizing and growing in various markets, according to a report from South Africa's Audit Bureau of Circulations. The trend is global, with new magazines succeeding in the UK and Japan, and some publications, like The Spectator U.S. edition, increasing their print frequency. Print is being treated as a premium, "collectible" medium with higher prices and limited distribution. This shift appeals to a new audience, including Gen Z, who values scarcity and design. Brands like Microsoft and Dove are using print for "resonance" and "cachet" rather than just for reach. The author concludes that "print isn't back.
The New York Post to launch The California Post newspaper in LA
Key Points: The New York Post is launching a new daily newspaper in Los Angeles called "The California Post" in early 2026. The vast majority (90%) of the New York Post's digital readership is outside of New York, and Los Angeles is home to the second-largest concentration of their readers. The new paper will be similar to its New York counterpart, covering journalism, entertainment, celebrity gossip, sports, and local news with an edgy voice, and will also feature national coverage from the New York Post. Full Article: https://www.axios.com/2025/08/04/new-york-post-california-los-angeles