By Jason Pollock | 25 September 2024 0 Comments  ShareFacebookXLinkedInRedditTelegramEmailCopy Link Photo by Jonas Jacobsson on Unsplash. American writer Mark Twain might, as he did when his own demise was reported, quip that the death of print media has been greatly exaggerated. Whether it’s a desire for nostalgia, a way for audiences to disconnect from an online-first world or the yearning for a physical product that prioritises high-quality production and content, print – and specifically magazines – are in somewhat of a renaissance in Australia. Industry insiders say that for the right brand and at the right time, print can still deliver effective, measurable results in 2024, especially when

AI's role in B2B marketing isn't universal. Learn where human expertise trumps automation in content, design and regulated industries. Shama Hyder on September 19, 2024 at 10:09 am | Reading time: 6 minutes Chat with MarTechBot Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. Significant gaps exist in AI’s capabilities, particularly in industries where human expertise is essential to achieving meaningful outcomes. Some of B2B’s most influential sectors require the most sophisticated,