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WARC by Bob Hoffman May 3, 2019 In the advertising world today, the appetite for data has become voracious. According to Rishad Tobaccowala, chief growth officer of Publicis, the global trade value of data flows is now greater than the global trade value of merchandise. Think about that for a minute. Add up the worldwide flow of trade in food, cars, electronics, airplanes, medicine, oil and Cheetos, and everything else that flows between borders… and the value of data already exceeds that. Data is very big business. In fact, it is so big we have forgotten the limits. Gathering data, and the purported advertising benefits

Fipp May 6, 2019 Niche magazines sat in the spotlight in a panel discussion at MagNet, Magazines Canada's annual conference for the magazine media community April 24-25 in Toronto, to discuss the trials and challenges they faced, and how they've overcome. Panelists gave insight into their own publications' issues and the solutions they've used to find success. Burnt Roti Sharan Dhaliwal, editor-in-chief of Burnt Roti, a South Asian lifestyle magazine, started her title in March 2016, followed by an online presence a month later, as a space for South Asians to have conversations where they couldn't elsewhere. Dhaliwal explained that she started the magazine because

En Gadget May 2, 2019 A month ago, I received a big, hefty magazine in the mail. It included stories such as a guide on where to go in Buenos Aires, a feature on tiny houses, and a deep dive into the history of African-American jockeys. The magazine was part travel, part lifestyle and part interior design; which are all topics I gravitate toward. What's more, the stories were well-written, the photographs were beautiful and the graphic design was on point. There was just one weird thing about it: It was published by Airbnb. Airbnb Magazine launched in May 2017 in collaboration with Hearst,

Mr. Magazine April 26, 2019 Magazines offer busy readers a shortcut to quality, says Linda Thomas Brooks, President and CEO of MPA: The Association of Magazine Media at the first session of Samir Husni’s ACT 9 at the Magazine Innovation Center at the University of Mississippi. When trust in other sources of information is going down, trust in magazine media is going up. Credible sustainable journalism becomes more important every day. Brooks began with a story about a new business dedicated to creating fake vacations to enhance social media presence. Twitter and FB had to close fake accounts set up to divide our