Apple is pitching its new subscription service as a savior to journalism, but publishers say its logic is flawed
By Lucia Moses – March 21, 2019
Apple is set to launch a new all-you-can-read news subscription service along with other services at a big event next Monday, and it’s causing major angst among some of the biggest publishers, even those that are sitting it out.
The name of the service hasn’t been made public, but it will be a relaunch of Next Issue Media’s news-aggregation app Texture, which gives users access to about 200 magazines for a flat fee of $9.99 a month. Apple acquired Texture last March from Condé Nast, Hearst, Meredith, Rogers Media, and KKR.
Apple’s pitch to publishers is that it will charge about $10 a month for what will amount to a premium tier of its existing Apple News app that is baked into Apple mobile devices, according to knowledgeable sources. Apple will share half of the revenue with publishers based on how much time users spend with the given publishers’ content, they said.