Children's magazines are not dying; they are adapting to a new landscape. The pandemic sales boost was temporary, with sales now flatlining or declining as life returns to normal. Affordability is a major challenge due to rising costs for production, paper, and shipping, combined with a low price ceiling consumers are willing to pay. Competition is fierce, not just from screens, but from all forms of children's entertainment, as magazines exist in a "gray space" between toys and books. Traditional acquisition methods are failing, with costly direct mail, rising retail slot prices, and unpredictable social media ad results. The