Canon report sees future for print

A new Canon Insight Report, “Exploring the Future of Print,” suggests that print will not become obsolete.
The report, which includes insights from four international futurists, predicts that print will thrive because of its unique physical characteristics that allow for the expression of identity and status.
Key themes in the report include the role of personalized and programmatic print, the impact of AI, and the importance of sustainability.
The report recommends that businesses adopt AI to grow faster and that suppliers and printers work together in a consultative approach.
The overall message is optimistic about the future of print, but emphasizes that adaptation and collaboration are necessary to meet the evolving needs of brands.