How The Economist and Financial Times manage personality-driven newsletters

Leading publications like The Economist and The Financial Times are using personality-driven newsletters to increase reader engagement and loyalty.
This strategy helps build a deeper relationship with readers, even through direct interaction and feedback.
While a personality leads the newsletter, a large team of editors and designers supports the content to ensure quality and brand consistency.
The risk of a star writer leaving and taking their audience is mitigated by the strong brand identity of the publications, as subscribers read for the overall content, not just one person.
Newsletters are a powerful tool for customer acquisition and retention, as data shows that newsletter subscribers are more likely to renew their broader subscriptions.