Newsstand: how to give your publication the best chance of success on the newsstand
- Strategic Location and Visibility: Choose high-traffic areas like transit hubs or office districts. Ensure the publication is visible from multiple angles with bold signage.
- Diverse and Relevant Inventory: Curate a mix of daily newspapers, weeklies, and niche publications. Consider stocking other items like maps or postcards and monitor sales to adjust inventory.
- Strong Supplier Relationships: Build partnerships with distributors and publishers to ensure reliable delivery, good pricing, and priority access to popular titles.
- Competitive Pricing and Profit Margins: Balance attractive pricing with healthy margins. Research competitors and take advantage of volume discounts.
- Exceptional Customer Service: Foster repeat business with friendly and knowledgeable interactions. Offer quick checkouts and multiple payment options.
The original article can be found here: https://www.inpublishing.co.uk/articles/newsstand-how-to-give-your-publication-the-best-chance-of-success-on-the-newsstand-25678