A new Canon Insight Report, "Exploring the Future of Print," suggests that print will not become obsolete. The report, which includes insights from four international futurists, predicts that print will thrive because of its unique physical characteristics that allow for the expression of identity and status. Key themes in the report include the role of personalized and programmatic print, the impact of AI, and the importance of sustainability. The report recommends that businesses adopt AI to grow faster and that suppliers and printers work together in a consultative approach. The overall message is optimistic about the future of print,

Leading publications like The Economist and The Financial Times are using personality-driven newsletters to increase reader engagement and loyalty. This strategy helps build a deeper relationship with readers, even through direct interaction and feedback. While a personality leads the newsletter, a large team of editors and designers supports the content to ensure quality and brand consistency. The risk of a star writer leaving and taking their audience is mitigated by the strong brand identity of the publications, as subscribers read for the overall content, not just one person. Newsletters are a powerful tool for customer acquisition and retention, as

Strategic Location and Visibility: Choose high-traffic areas like transit hubs or office districts. Ensure the publication is visible from multiple angles with bold signage. Diverse and Relevant Inventory: Curate a mix of daily newspapers, weeklies, and niche publications. Consider stocking other items like maps or postcards and monitor sales to adjust inventory. Strong Supplier Relationships: Build partnerships with distributors and publishers to ensure reliable delivery, good pricing, and priority access to popular titles. Competitive Pricing and Profit Margins: Balance attractive pricing with healthy margins. Research competitors and take advantage of volume discounts. Exceptional Customer Service: Foster repeat business with