Circulation Is Reassembling (And Not a Moment Too Soon)

Print circulation is stabilizing and growing in various markets, according to a report from South Africa’s Audit Bureau of Circulations.
The trend is global, with new magazines succeeding in the UK and Japan, and some publications, like The Spectator U.S. edition, increasing their print frequency.
Print is being treated as a premium, “collectible” medium with higher prices and limited distribution.
This shift appeals to a new audience, including Gen Z, who values scarcity and design.
Brands like Microsoft and Dove are using print for “resonance” and “cachet” rather than just for reach.
The author concludes that “print isn’t back. It never left. It just got tired of being treated like a coupon insert.”